The Tide Journal

Gulf Coast

Hand-Picked: A Shell from Every Shore We Love

Hand-Picked: A Shell from Every Shore We Love

The story behind the seashell in every box β€” from the beaches of Gulf Shores, Alabama to the crystal water of Santa Rosa Island, Florida.

We pick the shells ourselves.

That is the whole sentence, and it matters more than it sounds like it should.

Every shell that ships with a LuxLife order was picked up by Michael or Clarissa, on a beach we love, on a day we remember. Gulf Shores, Alabama, where the sand is sugar-white and the water turns that impossible emerald when the sun is right. Santa Rosa Island, Florida, where you can wade out fifty feet and still see your toes on the bottom.

We don’t buy them. We don’t source them. We walk the tide line and we choose them, the way you choose anything that matters β€” by feel, by light, by the small certainty that this one is the one.

Then we clean them, dry them, and tuck one into every order.

If you have a shellfish allergy, tell us at checkout. We’ll send something else β€” something we chose just as carefully, that isn’t a shell. We won’t say what it is here, because we’d like it to be a surprise. But it is neat, and it is ours, and it comes from the same hands.

The big dream β€” the one your orders are building, one shell at a time β€” is a little place at the beach. A condo, a townhouse, something with a door we can walk through more often than once every four years. So we can be there. So we can pick more shells. So we can someday live out our dream LuxLife.

Thank you for being part of it.

β€” Michael & Clarissa